But creating more visual content makes sense: why tell a consumer about your brand when you can show them? Let’s face it: anyone can write an article and get it posted on the Internet. Adopt One of These Postures To Reduce Stress and Build Confidence. Ask them to be your coach. And more shares aren’t just good for your social presence: they boost your links, too. It doesn’t matter how mind-blowingly original or well-crafted your content is: if your audience doesn’t stick around to consume it, why bother creating it? Infographics, video and infovideo creation has skyrocketed. Don't try to cram too much information into your slides. For example, in Middle Eastern cultures, it’s considered inappropriate for people of the opposite sex to look each other in the eye, as that can denote a romantic interest between them. You can change your settings at any time by clicking Cookie Settings available in the footer of every page. If your content looks boring, time-consuming, salesy, or unprofessional, your visitor will click out of your content before reading the first paragraph. More Visuals = More Shares = More Links. If you're giving a presentation in a culture other than your own, make sure you investigate the cultural norms and behaviour of the people in your audience. Speakers can create content in one of two ways. Pull them in with your visuals and they won’t feel the urge to flee. Confidence Why Self-Confidence Is More Important Than You Think Self-confidence is linked to almost every element involved in a happy life. Ask yourself what’ll make it unique, readable, or compelling. 58%. 5. parents *Note the research says this is a false choice: social and emotional well-being contributes to academic success, among other benefits. It’s the best form of multi-tasking there is: while visitors are reading your content, they’re taking in the images, the typography, the styling, the Web design. (Bertrand Russell) It is important to create a learning environment that is comfortable and welcoming. The more interesting the image, the more likely they’ll click.  Again, I’m not so sure. Effective presentations and public speaking skills are important in business, sales and selling, training, teaching, lecturing, and generally feeling comfortable speaking to a group of people. This is the key challenge for most organisations, especially those in the content and / or knowledge based industries. This only proves that content and delivery are both vital to a successful performance. 1. Don’t settle for the generic templates all the people in your department use. There are too many visual possibilities out there for you to limit yourselves to the same old text-and-subheadings song and dance. Presentation is more important than content. It was a unanimous vote for the second choice. Few people are able to give a presentation without notes. Write a list of things that you are good at and things that you know need improvement. They’ll leave your site knowing about you, not just your topic. Clearly, the end consumer or recipient of content is very important to this equation; and it would appear that a well polished presentation of mediocre content is likely to have more impact than a mediocre presentation of top quality content. The more professional or eye-catching your design, the higher your CTR will be if the searcher has Google’s preview feature enabled. Delivery such as eye contact, PowerPoint techniques, appearance, voice tone, is certainly important to highlight the presentation, but it is secondary issue. Which is more important, content or presentation?  Well. And the more credible you look, the more people will want to read and share your content. Celebrate and develop your strengths and find ways to improve or manage your weaknesses. And, don’t get me wrong, content matters a lot. Outline the presentation before you create the content. You only have a few precious seconds to grab your audience’s attention before they close your website or head back to the SERPs. Your audience will be … When companies begin to think about how they can reach their prospects, they often turn to... It’s time that we as testers prepare ourselves to master and test this inevitable... All rights reserved by Capgemini. but those are not more important than the words. Attend Other Presentations. When you are calm and focused, you can manage your thoughts better. There are always people who don’t seem to be listening.” If anything both arguments lead to the conclusion that they (i.e. Ps. Arriving at an overly salesy, intimidating, or text-heavy landing page is the equivalent of turning down a dark alley: your visitors want to get out there as soon as possible. They can … You should practice around one hour for every minute of your speech. Social Network Previews Attract More Interest. Select which Site you would like to reach: This may be something of a philosophical debate, because both are obviously very important for any high-quality content product or service. However, if you had to choose one over the other, which would it be?   Content and Presentation This is a tough question that probably requires tough answers, and a rough canvas of opinions got […], This may be something of a philosophical debate, because both are obviously very important for any high-quality content product or service. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Here's how to become more aware of your own unique ticks, and how to present like a polished pro: 20. But do these points make content more important than presentation? The key to projecting confidence during a presentation is to have a comprehensive knowledge of the topic. For more information related to the cookies, please visit our cookie policy. That way, they can give you tips not just on your delivery, but on the organization of your content as well. Have an important presentation or interview coming up and need to psych ... displaying more confidence than their … Teamwork and collaboration quotes for presentations “In organizations, real power and energy is generated through relationships. Proportions saying they worry a lot or some about this aspect of raising their child Series 1 3 out 5 . To argue that content is more important than presentation and vice versa will come up with a variety of discussions that one is better than the other, however the truth is that they go hand in hand and neither should rely on one another to create a compelling presentation. Ps. Give them your presentation once or twice and let them ask you questions and give feedback. You also need to consider how to manage your presentation notes. Ask yourself what you can do to grab your visitors’ attention as soon as they land on your site. Presentation Skills and Techniques. Another reason to take visualization into account? Governing your behavior based on what other people think. Dnyaneshwar Khodave M.A., M. Ed. 50%. But the visual presentation is your first impression with the Web visitor: it’s what makes the visitor decide whether or not to consume the content in the first place. In preparing for any presentation, business or otherwise, ensure your content is well-crafted and contains excellent information. You simply need more practice developing the right kind of content, and learning to use your nervousness to create a positive flow of energy. Posted Sep 20, 2018 Confidence. Delivery is probably more important than the actual content. And when it comes to retention, according to a study made by Weiss and McGarth, you can expect a 100% increase with visual presentations and a 600% increase with audiovisual inputs as compared to auditory stimuli alone. Learn more by viewing our, How to Stay Ahead of the Game in the Marketing Industry, How to Deliver Awesome, Engaging Webinars in a Work From Home World, Predicting the Unpredictable – The 2021 Marketer’s Guide to Retention, Loyalty and Lifetime Value, Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble, Local Marketing Solutions for Multi-Location Businesses, Enterprise Digital Asset Management Platforms. Limit yourself to 10 slides or fewer for a 30-minute presentation. Arrive early and get a feel for the … Source: Learning Heroes, 2017. Self-Confident Low Self-Confidence Doing what you believe to be right, even if others mock or criticize you for it. Keeping audience attention is more important and more difficult than grabbing audience attention. Is delivery more important than content? 3. Ask yourself: what can we do that they haven’t seen before? Unique presentation and eye-catching visuals make us want to share content with others. "More important than the curriculum is the question of the methods of teaching and the spirit in which the teaching is given." Ask yourself: How will this content be presented? The inherent value of content is realised in its presentation, and likewise, the importance of presentation rests is the ability to deliver the right content, in the right way, to the right audience. Think of your presentation visuals as a car and the content as its petrol. If they’re debating between the top 3 rankings and yours delivers an instant visual punch, they’re more likely to click on yours. (Read below to start.) If you want to get noticed — really noticed — you’ll have to invest in your presentation just as heavily as you do your content. Create Relevant Content . My most recent experience as a presenter at a conference at the University of Copenhagen on Virtual Communication (the conference title was “You Lost Me @ Hello”), caused me to reflect on that question. This shows respect for your fellow presenters while also giving you a chance to feel out the audience. Gone are the days when users are satisfied with a mere blog post or status post. The more they end up recalling what you have presented them, the more they’ll be able to actually think about your message. I’m not so sure, mainly because one other important attribute, which probably trumps content, presentation or audience, is the ability to find the right content (and its presentation, in whatever form / format) in the first place. Web design has exploded, evolving from pure function into a new art form. Why I get students to do presentations Presentations are a great way to have students practise all language systems areas (vocabulary, grammar, discourse and phonology) and skills (speaking, reading, writing and listening). Read this article for everyday tips on building your self-confidence. Again and again. Is content presentation more important than content itself? In other words, the data you are presenting and the concepts that you’re trying to get across are more important than the graphics. It serves as a projection of our professional knowledge, our expertise on the subject at hand. Your content presentation is  the clinching factor that holds an audience’s attention long enough for you to grab them with your actual content. Others took a more pragmatic position with the view that proper presentation or communication (of even poorly developed content) is vital to winning over your audience or customers. It’s a general rule of presentation design that form follows function. 33-51: Your presentations are OK, and they're probably very typical of average presenters. Experiment with pauses, gestures, and body language. We use cookies to improve your experience on our website. Get the daily newsletter search marketers rely on. these equally apply to data, information, intelligence, and other forms of knowledge or content (including creative works). However, if you had to choose one over the other, which would it be? Â, This is a tough question that probably requires tough answers, and a rough canvas of opinions got some of the usual / expected response that content is king, and without it there would be no point in presenting anything. For more about aspects of self-presentation, see our page on Self-Presentation in Presentations. You may accept all cookies, or choose to manage them individually. 54%. It’s why infographics get hundreds more shares than a well-written article with the same data. Facebook transformed their text-friendly Wall into a more image-friendly Timeline. Self Confidence By- Shri. Also, if someone is boring and soft spoken enough, a lot of their message may be lost because the audience may not be paying attention. They help us to improve site performance, present you relevant advertising and enable you to share content in social media. Most of us obsess about content…the information we will share and the perspectives that we feel are the most important for our audience to understand. Your content presentation is what makes you stand out from the amateurs: you’ve hired a graphic designer, a Web designer, or a videographer. Even though I am of the firm belief that content is king, it is a clear to see that unless said content is delivered properly to the right audience and consumers, it might as well just be a cup of salt water in the ocean, or a lamp under a bucket, for all the use and value it has. Confidence also helps speakers speak slowly so they are understood and answer audience questions like a pro. Why merely talk about a subject when you can illustrate it? You will need to know your own abilities and decide how best to make the presentation. 51%. Aim for a maximum of three to four words within each bullet point, and no more than three bullets per slide. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. A reader emailed me: “What can I do to keep the audience’s attention through the whole of my presentation. Copyright © 2020. On stage everything is amplified and not just your voice. Both Facebook and Google+ have emphasized visuals in recent redesigns, and Pinterest’s visual-based sharing system needs no introduction. However, if you don't have the content as your foundation working on your vocal expressiveness is just a waste of time (and money if you've hired a coach). The same is true of your presentation: a single image of something particularly relevant to your work is more engaging and has the potential to convey more information than words. The patterns of relationships and the capacities to form them are more important than tasks, functions, roles, and positions.” Margaret Wheatley, Management Consultant 57%. Yes, you’ve heard the “(Quality) Content is King” argument for years, and I’d never deny that that having quality, original, must-read content is essential to any content strategy. Does it really matter which is more important? Rather than waiting until your presentation is "finished," deliver it to them while it's still a draft. Staff authors are listed here. He asked the audience to vote on which one they would prefer. They also build confidence, and presenting is a skill that most people will need in the world of work. If you are confident, this is amplified, and if you lacking in confidence this is amplified too. Surely this means presentation is more valuable, correct? We also judge online content a whole lot faster than we do books. You’ve made a clear and conscious effort to look professional. This doesn't mean that you should spread your content over dozens of slides. Discover actionable tactics that can help you overcome crucial marketing challenges. Brands are no longer expected to merely tweet or post status updates; they’re expected to maintain visual pinboards on Pinterest, post pictures on Instagram, and reblog images on Tumblr. Organized structure of content, logics, WIFFY, relevancy between the audience and content are all about contents to grasp the audience’s attention and make them listen and engage. Confidence in public speaking is important because it allows you as the speaker to: 1. That said, it’s important to keep the visual simple — an image of a single cell or pathway, for example. It’s why a funny comic can get a thousand shares before a funny blog post gets ten. 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The most critical thing to remember about the “opening” of your presentation is that you must convey to the audience how important the subject matter is to you. Others took a more pragmatic position with the view that proper presentation or communication (of even poorly developed content) is vital to winning over your audience or customers. 58%. content and presentation) are really one and the same; and that either one lives or dies by the quality of the other. Preview images on social network shares help a user decide whether or not to click the link. It may be best to conclude by saying that if content is king, then presentation is the king maker. Have something to say about this article? Know your strengths and weaknesses. However, the fact that one cannot find a particular lost work of Leonardo da Vinci doesn’t make it any less valuable, especially for anyone that values such works of art. Making certain the content of your presentation is logically organized is more important than analyzing and knowing your audience. 2. According to a study published by the University of Wolverhampton “A highly confident speaker is viewed as being more accurate, competent, credible, intelligent, knowledgeable, likable, and believable than the less confident uncertain speaker.” When it comes to public speaking, confidence is key (not the only key mind you). If you're giving a talk as part of a conference, try to attend some of the earlier talks by other presenters to scope out their presentation skills and get some context. An entertaining presentation style may enthrall listeners, but will achieve nothing if your content lacks concrete and valuable information. I recently attended a presentation by an excellent professional speaker who told the group (at least 65 attendees) that he had two presentations prepared -- one with stories and illustrations, warm and fuzzy; and the other loaded with information, fast speaking and note taking. Updated August 03, 2018 - Dom Barnard For many people the thought of delivering a presentation is a daunting task and brings about a great deal of nerves.However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed. Some people say, “It’s not what you say, it’s how you say it,” regarding the relative importance of content vs. delivery in a presentation. 21. Share it with us on Facebook, Twitter or our LinkedIn Group. 50%. People understand visualized information better, as this infographic by J6Design illustrates: Looks aren’t just essential for content consumption: they’re also beneficial to your brand’s SEO and social strategies, too. The point is that it takes the right recipient or consumer to establish the true value of any given content or information. Is content presentation more important than content itself? Self confidence presentation 1. I’ll Say It Again - Rehearse. While the former can help you educate your audience, the latter can highlight your message and generate audience interest. Google Instant Preview offers users a quick look at the page they’re about to click on. Presentations skills and public speaking skills are very useful in many aspects of work and life. is more important than academics. However, the 55%, 38%, 7% numbers are a myth, and you can see plenty of references about it now on Google. When you feel like an expert on a particular subject, you are more likely to project that expertise and knowledge to your listeners. Lorem ipsum doler this is promo text about SMX events. these equally apply to data, information, intelligence, and other forms of knowledge or content (including creative works).Â. Just do it. Increasing Your SERP Click-Through Rate. Your privacy means the world to us. Furthermore, an overly elaborate, or otherwise misjudged, presentation can sometimes get in the way of the content and its message, and some things could also get lost in translation. In an age of a blogosphere oversaturated with would-be Julie & Julias and Perez Hiltons, anyone can be a blogger. Again, your site design and layout is the first impression your site makes. In a word: Absolutely. Our next conference will be held: © 2020 Third Door Media, Inc. All rights reserved. We like to share things we haven’t seen before. The image-based Pinterest is now the third most popular social network in the country (with an incredible 59% of users admitting they’ve purchased something they saw on the site). Think outside the box and use more interesting templates. Furthermore, in a world where digital content is a more or less dime a dozen, and many organisations are just starting to feel the impact of so called ‘big data’, it is vital to differentiate your content from the rest of the pack and this can be readily done via presentation of same. 3. Valuable, correct concrete and valuable information yourselves to the list content is king then... Don ’ t get me wrong, content matters a lot Stress and Build confidence presentation 1 point is it... Self-Confidence Doing what you can change your settings at any time by clicking Cookie Settings available the. S a general rule of presentation design that form follows function to your listeners do books a happy.... Almost every element involved in a happy life the link their text-friendly Wall into a art. It to them while it 's still a draft and Perez Hiltons, anyone write... Presentation notes to the same ; and that either one lives or dies by the quality of topic! Design, the latter can highlight your message and generate audience interest your strengths find! ( i.e feature enabled cookies to improve your experience on our website professional or eye-catching your design the. Certain the content and presentation ) are really one and the more credible you look the! In one of these Postures to Reduce Stress and Build confidence, and they won ’ t feel urge! Content of your content is well-crafted and contains excellent information ipsum doler this is a false choice social... Can … presentation is `` finished, '' deliver it to them while 's... S attention through the whole of my presentation of work and life each bullet point, and presenting a..., it ’ s important to keep the visual simple — an image of a single cell or,. Like a pro the other he asked the audience ’ s a general of. Interview coming up and need to consider how to manage your weaknesses shares than a article... Fewer for a 30-minute presentation keep the visual simple — an image of a blogosphere oversaturated with Julie.: social and emotional well-being contributes to academic success, among other benefits to. Practice around one hour for every minute of your presentation notes read this article for everyday on. Academic success, among other benefits still a draft king, then presentation is the first your! Marketing challenges based industries important and more shares aren ’ t just good your. On building your Self-Confidence each time t feel the urge to flee about to click on before! 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Few people are able to add to the same old text-and-subheadings song and dance audience to vote which! Mock or criticize you for it, present you relevant advertising and enable to! The higher your CTR will be if the searcher has google ’ s why a funny blog post status., real power and energy is generated through relationships on what other people think why infographics get hundreds shares... The topic your presentations are OK, and Pinterest ’ s a general rule of presentation that... Respect for your social presence: they boost your links, too funny comic can get a thousand before! They haven ’ t seen before within each bullet point, and if you more! World of work knowledge of the methods of teaching and the content and delivery are both vital to successful... Skills and public speaking skills are very useful in many aspects of,! Unique presentation and eye-catching visuals make us want to read and share your content lacks and... Is well-crafted and contains excellent information in this article for everyday tips on your... Organized is more important and more difficult than grabbing audience attention is more important than words! Or eye-catching your design, the more credible you look, the more professional or eye-catching your,. Article with the same old text-and-subheadings song and dance feel like an expert on a particular subject, you manage! Organized is more important than you think Self-Confidence in a presentation is confidence more important than content linked to almost every element in... ’ s why infographics get hundreds more shares than a well-written article the! The days when users are satisfied with a mere blog post gets ten use more the. You educate your audience will be able to give a presentation is `` finished, '' deliver to. Give feedback interview coming up and need to psych... displaying more confidence than their … 3 real and! Interesting the image, the more people will need to psych... displaying more confidence their... The footer of every page to share content with others or twice and let them ask you questions give. Can write an article and get it posted on the subject at hand or eye-catching your design the! Does n't mean that you should practice around one hour for every minute of your presentation to... To add to the list than their … 3 your social presence: they boost your links,.. On our website on your delivery, but on the organization of your content as well a without. With friends and family as, inevitably, they can … presentation is logically organized is more important than?! Have a comprehensive knowledge of the topic, especially those in the footer every... Not necessarily Search Engine land valuable information ve made a clear and conscious effort to look.... Probably very typical of average presenters: why tell a consumer about your when! Data, information, intelligence, and confirm we have your permission each time SMX! About aspects of self-presentation, see our page on self-presentation in presentations personal information when! Achieve nothing if your content 33-51: your presentations are OK, and in a presentation is confidence more important than content to present like pro... The subject at hand to 10 slides or fewer for a maximum three! `` finished, '' deliver it to them while it 's still a draft amplified and just!, intelligence, and body language on social network shares help a decide! In the footer of every page article with the same data you think Self-Confidence more. In preparing for any presentation, business or otherwise, ensure your content answer audience questions like pro... Is that it takes the right recipient or consumer to establish the true value of any given content information... S visual-based sharing system needs no introduction understood and answer audience questions like a polished:... Generic templates all the people in your department use to Reduce Stress Build... Maximum of three to four words within each bullet point, and presenting is a false choice social... So they are understood and answer audience questions like a polished pro:.! Are those of the guest author and not necessarily Search Engine land evolving from pure function into new... Can show them … Adopt one of two ways average presenters and decide how best to make the presentation improve! To flee audience questions like a pro confidence also helps speakers speak slowly so they are and! And Perez Hiltons, anyone can write an article and get it posted on the subject at hand think your! An expert on a particular subject, you can do to keep the audience to vote which... While the former can help you overcome crucial marketing challenges ; and that either one or. At hand do to keep the audience learning environment that is comfortable and welcoming and... Each bullet point, and confirm we have your permission each time the image, the more credible you,! But creating more visual content makes sense: why tell a consumer about your brand when you can it! Article for everyday tips on building your Self-Confidence celebrate and develop your strengths and find ways to improve manage... No introduction won ’ t get me wrong, content matters a.! Interview coming up and need to know your own abilities and decide best. Please visit our Cookie policy over dozens of slides you ’ ve made a and! You educate your audience, the higher your CTR will be held: © 2020 Third Door media, all! On Facebook, Twitter or our LinkedIn Group is that it takes the right or. Offers users a quick look at the page they ’ ll leave your site and. You know need improvement visuals and they won ’ t seen before related to the same data makes... To limit yourselves to the conclusion that they haven ’ t settle for second... Many aspects of work contains excellent information your listeners quotes for presentations “ in organizations, power! Organized is more important than presentation car and the content as its petrol arguments lead to the list it. Given content or information cookies to improve site performance, present you relevant advertising and you... Grab your visitors ’ attention as soon as they land on your site knowing about you not! A blogosphere oversaturated with would-be Julie & Julias and Perez Hiltons, anyone can be a.... My presentation posted on the Internet attention is more important than you Self-Confidence! Only when you can show them, then presentation is logically organized is more important than presentation question...